Rawi Wear

The story

A full brand build, from first research to launch: positioning, the identity system and bilingual guidelines. Rawi means storyteller. So the brand had to tell a story, not just carry a logo.

“Rawi means the one who tells the story. The name set the bar, and the design had to meet it.”

Result

Launched May 2025. 2,400 people on the waitlist in six weeks.