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2024 · Art Direction / Visual Identity / 3D / Packaging

Goabas Perfumes

An Arabian perfume brand

Goabas Perfumes cover
Scope

Visual identity, art direction, hand-drawn Arabic type and 3D for packaging.

Role

Art direction, visual identity, Arabic type design, 3D

Client

Goabas — Fragrance

Studio

Blueberry Studio

The story

The whole identity sits in the letterforms. I drew the Arabic characters by hand, one at a time, until they felt right for the name and for where the brand comes from.

“Every Arabic character was drawn by hand to fit the name.”
Result

A bilingual identity built around a custom Arabic wordmark.

Goabas Perfumes
Goabas Perfumes
Goabas Perfumes
Goabas Perfumes
Goabas Perfumes
Goabas Perfumes
Goabas Perfumes
Goabas Perfumes
Goabas Perfumes
Goabas Perfumes
Goabas Perfumes
Goabas Perfumes
Goabas Perfumes
Goabas Perfumes
Goabas Perfumes
Goabas Perfumes
Goabas Perfumes
Goabas Perfumes
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