Perfetto Caffe

The story

Perfetto Caffe is an Italian coffee brand that doesn’t take itself too seriously. It started from something I’ve wanted since I was a teenager: my own coffee shop, me behind the bar. I put a slab serif against a bright palette so the old and the new sit side by side. Heavy shapes, warm type, packaging you notice before you taste the coffee.

“Perfetto Quality: where ‘perfect selection’ meets ‘wait, this is amazing?!’ We like to keep things classy, just not too classy.”

Result

Ready for market Q3 2025. 14 retailers asked about wholesale in the first month.